Ducati has unveiled a new custom programme that will allow riders to request one-of-a-kind customised machines, which will be built in collaboration with the company’s central design department.
Customers will collaborate directly with Ducati’s designers and technicians to create their dream bikes, with each bike arriving with a certificate of originality, according to the new ‘Ducati Unica’ programme, which was launched on January 27.
Owners can select from a variety of finishes, precious materials, performance accessories, and more, with every step of the process documented, including the original design designs.
Ducati has already shown off a Superleggera V4 superbike with a glossy blue and black paint job, as well as a one-off Streetfighter V4 with matt camo strips and Italian-flag Brembo brake callipers.
Customers interested in participating in the initiative should contact their local Ducati dealer, as Ducati can only accept a limited number of projects each year.
